SERI – State Secretariat for Education, Research and Innovation
The State Secretariat for Education, Research and Innovation SERI, based in Bern, is strongly committed to vocational education and training. Our country is one of the most innovative economies in the world thanks to its diverse vocational education and training system. However, career opportunities in VET are little known, especially in academic circles.
A vocation! It is about making vocational education and training known as a permeable overall system. An image concept is required that shows the immensely broad spectrum of education – with the involvement of many partners and institutions un for target groups that could not be more heterogeneous.
To the point - and in principle a simple story. As simple and straightforward as the Swiss vocational training system should appear to the outside world. "Learn...become" – this is the heart of the communication, whose terminology already implies opportunities, developments and possibilities. The multi-year and multilingual campaign is as changeable and flexible as vocational education itself.
umbrella brand positioning and naming | claim | corporate design (logo, color scheme, typography, imagery, linguistic tonality) | image/graphics pool | style guide
classic campaign (TV, online, posters, print) | web design and implementation |
online marketing measures | trade fair material | brochures
Logo, Naming, Claim
2010 – 2021
TV Spots 2018