Roche – Site Basel
Our Client
Roche is not only one of the largest and most successful pharmaceutical groups in the world, it is also one of the largest employers in Basel with its headquarters and production plants connected here. Roche's size and success are undisputed, as is the fact that Roche is an attractive employer for its workforce, offering its employees a great deal in addition to professional opportunities.
Our Task
Roche at the Basel site is a small city within the city – a lot of various services are offered by Roche as an employer, but only a few employees know about and use them. With a broad-based, huge information offensive coming from the top management, these diverse services are to be presented and introduced.
Our Solution
In addition to the repositioning of Roche at the Basel site, which manifested itself in the claim "The dedicated site", the "Blue Sofa" was presented as a representative of all kinds of activities, statements and as a place to meet. Theme months, stand promotions, trade fair events at the production plants or regular talks with management helped to document, expand and consolidate the versatility of Roche Basel as an employer.
Services
total brand identity | brand analysis | brand values | cultural process | brand promise | brand positioning | definition of brand hierarchy | corporate design integration | adaptation of CI/CD guidelines | visual language | sub-brand claim | core messages for various stakeholders
Realizations
poster campaign on site | cross-media communication tools and implementation in all electronic media | microsites, e-mail marketing, newsletters, banners | event activities | roadshow | special formats in 3D | films and videos | letterheads | pictograms | clothing | gadgets/promotional items
Campaign Claim
Basic visual concept "Blue Sofa"
Application Extracts – Step 1
Campaign 2010-2014
Application Extracts – Step 2
Campaign 2010-2014
Merchandise & Give-Aways
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