Case - HLS - E - cr Basel

FHNW – University of Applied Sciences and Arts Northwestern Switzerland

Our Client

The FHNW has a global network and attaches great importance to international cooperation. It offers a diverse and practical programme for people from all over the world who are interested in training and continuing education.

The School of Life Sciences within the FHNW is located in the middle of Europe's largest life sciences region. At the intersection of nature, technology, medicine and the environment, the university trains competent professionals and develops solutions for the social and economic demands of tomorrow.

Our Task

Going through an education in an university of applied sciences, especially in the field of life sciences, is the best way for young people to start a successful professional career. We support the FHNW with the development of the independent brand and the campaign to find the best talents and to fill the advertised courses and training programs.

Our Solution

The distinctly modern pictograms, which reflect the subject areas and are so unique to the FHNW, help to get to the heart of the courses on offer simply and quickly. This visual language can be adapted to all kinds of applications and speaks directly to the intended target group. In this way, everyone benefits – the prospective students, because they are taken seriously, and the FHNW, because it enjoys huge success with its life sciences courses.

Services

umbrella brand positioning and naming | claim | corporate design (logo, color scheme, typography, imagery, linguistic tonality) | image/graphics pool | style guide

Realizations

classic campaign (online, posters, print) | cross-media communication (social media videos & banners, DOOH vidoes | online marketing measures | trade fair material | brochures

Design System & Graphics Pool
Corporate Communication